Nearly 500 years passed since the time of creation of the first advertising signboard. The inventor thereof, Venetian publisher Manucius, could hardly suppose that the first advertising technologies are being born just next door to the entrance to his shop, where the covers (title pages) of new books were posted up.
Now thousands of square kilometers of all kinds of surfaces in the world are covered with advertising, quotations from advertising radio- and TV clips became quite a folk-lore. It would seem that all times of advertising technologies were created. But ...
FormTrust Holding operating for over 12 years in the Russian market of outdoor advertising presents a new universal facility for transfer of information, which proved to be successful in the United Kingdom, USA, Israel and other countries, - the Indoor Media Television.
It is not television or outdoor advertising, not Internet or satellite television broadcasting. IMTV is a new advertising medium based on the unique technology developed in Russia, - it is network broadcasting of video clips, promo communications, even animated films and news at plasma panels and LCD monitors installed the places of sales: at hypermarkets and large shops.
As everybody knows, it is important for a customer visiting any shopping center to make the right choice out of enormous assortment of goods, having spent thereon a minimum of precious time. Advertising clips demonstrated by IMTV will help to a shop visitor to orient himself faster in an ocean of brands and producers: the customer will always keep abreast of the last novelties and supplies. We may judge efficiency of such method of presentation of advertising information on the basis of the foreign experience of work of trading networks with digital advertising. For example, the increase of sales of new goods advertised by means of IMTV by 30%-300% is observed in the Canadian practice of use of In-Store TV technologies by large shops.
However, the use of IMTV system is not limited with retail trade. Appearance of digital panels with high-quality advertising clips, news, animated films, music in airports, at gas-filling stations is the next stage in expansion and development of In-Store TV systems.
In the opinion of many experts, IMTV is one of the most efficient means of advertising of the next decade. If You wish to use advanced technologies, which will become in the near future the main media for advertising information then the choice of In-Store TV is a guaranty of Your success!
IMTV NEW MEDIA SYSTEMS
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