Testemonials
Dmitriy Bartenev, the President of Starcom/MediaVest Group:
- I find this project successful. The only condition– it shouldn’t to stop at the obtained result. It’s necessary to enlarge the coverage, to create a great regional/national network. But as a starting of an outstanding project, it’s a very worthy beginning.
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Vadim Kulikov, the First Vice-director of the Russian affiliate of the Point of purchase advertising International (POPAI):
- It is worth to mention a high quality of the equipment used by IMTV: it’s a technological burst in the indoor-ðûíêå and a great forward stride in comparison with other similar Russian operators.
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Gavin Duk, the Management director of the agency MediaCom:
- It is a very interesting project. And the time of the advertising video-displays appearing in the points of purchase in Russia is correctly chosen. The retail networks survive a period of great development, especially in Moscow.
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Mustafa Saglam the Director General of the company "Ramenka":
- Not to mention our preceding successful experience, we were impressed by new technologies and innovations proposed by IMTV. The representatives of our company visited USA and Great Britain to see first-hand realizing of such projects in these countries.
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Arine Wyght, a reporter of The Wall Street Journal:
- Advertising at the places of sales may increase the sales volume from 2% up to 65%. Announcements of In-store TV find their addressee at the moment of his readiness to buy.
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Allison Harmon, director of marketing relations of Unilever U.S.:
- Unilever management realized that the most convenient is to adapt advertising announcement for the In-store TV system only.
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